• How to personalize using database info, to segment audiences, and to create variable data communications.
  
• Ways to use people’s behavior to adapt your messages.
• All about targeted messaging and responsive advertising (ever buy that item that “people like you also bought”?!).
• Tools and services to help you with everything from sending thank you notes that look handwritten to building better surveys.
• Ideas that work on no and low budgets
  

Who is this for?

Nonprofit marketing and development staff interested in getting a wide-angle view of options and strategies for optimizing your messaging.

Class will be interactive and include time for a Q&A.

Your registration link will be emailed from Beth Brodovsky with the subject line Personalization Pays Off Master Class — 11.17.20 Confirmation.